Team

Generally we prefer to let our work speak for itself. We don’t enter awards or shout too loud about the great work we do, but here’s a little more about us and what makes us tick!

Martin Douglas

Director

Martin is London based and heads up the media buying function at RDA Media.

Martin has spent over 20 years in the DM industry; working for the likes of VNU, Experian, Dudley Jenkins and other data-focussed organisations. He possesses vast experience having worked at three of the top five list brokerages.

At RDA Media, Martin has nearly always worked with marketing and advertising agencies (Wunderman, WDMP, Draft FCB, Have Helia, Cello Signal and DMS to name a few!) This has ensured he has been involved in a great variety of campaigns for many diverse end users including BskyB, Ford, Jaguar, Homebase, Landrover, SEAT, the Royal British Legion, Salvation Army, RNIB, Cats Protection and many more.

Martin enjoys reading from a broad spectrum of topics, both fiction and non-fiction (Gladwell to Prachett). He has been fortunate enough to travel to many different and wonderful places in the world and has very much enjoyed these experiences. He’s an occasional gym goer but confesses this is more out of necessity than pleasure as Martin’s visits to gastro pubs and restaurants far outweigh his time in the gym!

‘Ensuring lists perform’ is at the forefront of Martin’s work and building bespoke data-pools to address individual client’s needs has been, at times very complex, but extremely rewarding. Although Martin says himself “sometimes even the simplest of solutions proposed that exceed client’s targets, are very satisfying!!

Ben Redmond

Director

Ben is a data and media planning specialist with 20 years experience working for clients as diverse as Cats Protection to Carphone Warehouse, Ben is an advocate of the most powerful business medium – Data!

One of his proudest achievements is setting up RDA Media to focus on data driven media planning, working both with agencies and direct clients and a balance of not for profit and commercial organisations for whom acquisition of new donors or customers is critical.

A terrible swimmer, but lover of all things water related from paddle-boarding to fishing, Ben is often to be found with a lifejacket on!

Understanding the audience via detailed profiling and analysis of past behaviour to predict and target for the future; data is at the heart of everything Ben and RDA Media does.

From low volume cold direct mail, to highly complex multi media campaigns, Ben applies the same rigorous planning techniques to all of the organisations he works with. He calls it ‘Fruitful Thinking’.