Processing
Our data processing bureau is staffed by a highly experienced team who are true data experts. They don’t just process blindly to the brief, they spot anomalies, dig deeper and question logic where necessary.
Using a dedicated Cygnus licence and a full suite of external suppression files managed in house, over the years they have built bespoke and custom scripts to enhance data cleansing and hygiene routines.
Our bureau offers many complimentary benefits to our list buying and just a few examples are:
Complete flexibility and bespoke solutions for each client’s needs including ensuring catchment area adherence, drip feed of client suppressions over monthly campaigns and ensuring supplier data compliance rules are adhered to.
Early identification (and rectification) of any issues with cold data supply.
Checks on ordered versus delivered, e.g. gender or geography (in / out of catchment).
RFV segmentation.
Production of match back analysis file with full gross volumes for true response picture.
FOC data auditing for clear picture of cost effective data cleansing including goneaway tracking.
See how we’ve helped others
We work with some fantastic businesses and charities. See how we’ve added value based on their individual requirements.
Through one of my clients I had the pleasure of working with Ben at RDA Media. From the outset he went above and beyond to deliver excellent customer service. He’s an expert in his field and has a true passion for getting you the results you desire. RDA is now my data agency of choice and I will be recommending them to future clients.
I have been a client of Martin’s for almost 20 years. His extraordinary depth of experience has helped me time and time again to deliver successful media strategies for my clients. With RDA Media, both Ben and Martin take time to understand my brief, often bringing new insights to the table and most importantly taking the role of trusted partners in the development and delivery of innovative and impactful campaigns.
RDA are more than a list supplier, as a fully integrated partner in our acquisition efforts they provide in-depth planning, deliver high quality leads and create detailed campaign analysis ensuring we continue to grow productivity and efficiency in our new supporter programmes.
Ben is one of the clearest thinkers in the media world I’ve come across. He’s sharp, passionate about data, deeply expert and is great at cutting through the nonsense and getting to the stuff that matters. He’s also an annoyingly nice bloke and great fun to work with!
I have always found RDA Media’s work insightful when addressing my complex media needs. I would highly recommend RDA Media to anyone with direct marketing media needs.
We have worked with Ben and Martin for many years and are constantly impressed by their dedication and professionalism. Nothing is too much trouble for them, and their advice is invaluable. I have no hesitation in highly recommending their services.