Planning
Data is the most powerful asset an organisation holds. Understating data and its potential as well as limitations in the GDPR world is key to our planning approach.
We understand that each brief we receive is unique and we explore the solution that best meets the client’s objectives.
We know the critical importance of analysing the audience at the most granular level possible prior to even starting conversations with media owners. This includes segmenting the audience on value or other transactional characteristics, profiling and market sizing.
We understand how to get the best out of any media source, ensuring that targeting opportunities are maximised.
We constantly source new data and media opportunities and provide highly informed proposals with related forecasts and rationales.
We are media and source neutral and provide solutions across all channels encompassing:
Postal . Telephone . Digital . Inserts . Door drops . Outdoor . Radio . TV
See how we’ve helped others
We work with some fantastic businesses and charities. See how we’ve added value based on their individual requirements.
Through one of my clients I had the pleasure of working with Ben at RDA Media. From the outset he went above and beyond to deliver excellent customer service. He’s an expert in his field and has a true passion for getting you the results you desire. RDA is now my data agency of choice and I will be recommending them to future clients.
I have been a client of Martin’s for almost 20 years. His extraordinary depth of experience has helped me time and time again to deliver successful media strategies for my clients. With RDA Media, both Ben and Martin take time to understand my brief, often bringing new insights to the table and most importantly taking the role of trusted partners in the development and delivery of innovative and impactful campaigns.
RDA are more than a list supplier, as a fully integrated partner in our acquisition efforts they provide in-depth planning, deliver high quality leads and create detailed campaign analysis ensuring we continue to grow productivity and efficiency in our new supporter programmes.
Ben is one of the clearest thinkers in the media world I’ve come across. He’s sharp, passionate about data, deeply expert and is great at cutting through the nonsense and getting to the stuff that matters. He’s also an annoyingly nice bloke and great fun to work with!
I have always found RDA Media’s work insightful when addressing my complex media needs. I would highly recommend RDA Media to anyone with direct marketing media needs.
We have worked with Ben and Martin for many years and are constantly impressed by their dedication and professionalism. Nothing is too much trouble for them, and their advice is invaluable. I have no hesitation in highly recommending their services.