Analysis

We call it ‘Fruitful Thinking’… We work hard to get maximum value from the information at our disposal, including appending external variables to increase the depth and granularity of information already held within a client’s database. We regularly compare and evaluate the best geo-demographic tools in order to achieve a client’s objectives, all within the constraints of GDPR.

Our ready access to analysis and profiling tools combined with market knowledge and experience means we are always in a position to commence planning from an informed position.

We always request as much historical information as we can from a client to help us shape our subsequent acquisition proposals. We are pragmatists and appreciate that this is not always possible, but we seek to leave no stone unturned in our data analysis. This includes evaluating the statistical significance and robustness of previous testing and suitability for a confident roll out.

For ‘heavier weight ‘analytics, we have a bank of highly experienced analysts who we work with to build segmentations and predictive models with a clear view to maximise knowledge of our client’s current and future audiences in order to hone our media planning.

We regularly carry out data processing, database and prospect pool build and management. We are extremely well placed to advise on the best use of these marketing assets from our vast experience of both commercial and not for profit organisations.

See how we’ve helped others

We work with some fantastic businesses and charities. See how we’ve added value based on their individual requirements.

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