Our ready access to analysis and profiling tools combined with market knowledge and experience means we are always in a position to commence planning from an informed position.
We always request as much historical information as we can from a client to help us shape our subsequent acquisition proposals. We are pragmatists and appreciate that this is not always possible, but we seek to leave no stone unturned in our data analysis. This includes evaluating the statistical significance and robustness of previous testing and suitability for a confident roll out.
For ‘heavier weight ‘analytics, we have a bank of highly experienced analysts who we work with to build segmentations and predictive models with a clear view to maximise knowledge of our client’s current and future audiences in order to hone our media planning.
We regularly carry out data processing, database and prospect pool build and management. We are extremely well placed to advise on the best use of these marketing assets from our vast experience of both commercial and not for profit organisations.
Through one of my clients I had the pleasure of working with Ben at RDA Media. From the outset he went above and beyond to deliver excellent customer service. He’s an expert in his field and has a true passion for getting you the results you desire. RDA is now my data agency of choice and I will be recommending them to future clients.
I have been a client of Martin’s for almost 20 years. His extraordinary depth of experience has helped me time and time again to deliver successful media strategies for my clients. With RDA Media, both Ben and Martin take time to understand my brief, often bringing new insights to the table and most importantly taking the role of trusted partners in the development and delivery of innovative and impactful campaigns.
RDA are more than a list supplier, as a fully integrated partner in our acquisition efforts they provide in-depth planning, deliver high quality leads and create detailed campaign analysis ensuring we continue to grow productivity and efficiency in our new supporter programmes.
Ben is one of the clearest thinkers in the media world I’ve come across. He’s sharp, passionate about data, deeply expert and is great at cutting through the nonsense and getting to the stuff that matters. He’s also an annoyingly nice bloke and great fun to work with!
I have always found RDA Media’s work insightful when addressing my complex media needs. I would highly recommend RDA Media to anyone with direct marketing media needs.
We have worked with Ben and Martin for many years and are constantly impressed by their dedication and professionalism. Nothing is too much trouble for them, and their advice is invaluable. I have no hesitation in highly recommending their services.